Marketing Opportunities & e-Marketing Online Course

Learn how to ignite conversation for continuous improvement and framework strategies for change.

12 Week Online Course

4 x Video Tutorials

5 x Learning Milestones

5 x eBooks

Infiltrate new markets with confidence, strategy and a plan

In the excitement of pursuing new customers it’s tempting to go in head first. Unfortunately making important marketing decisions blindly and often from a ‘gut instinct’ can have severe financial implications on a business – leaving stakeholders and current customers confused and disillusioned.

Reaching new markets can be a very exciting and rewarding experience for all stakeholders if done within the bounds of a marketing plan that has been well briefed and sounded out against objections and risks.

The 5 milestones of this short course walks through the 3 crucial elements of a developing, investigating, and implementing marketing opportunities. This then extends to discuss how e-Marketing plans and website marketing strategies also play a pivotal role in the success of a marketing proposal.

Marketing Opportunities & e-Marketing Online Course Milestones




This might be the right way for you?

The short course accredited pathway might be the right way for you. Your accredited units can be used towards achieving your full Diploma.

Get in contact with us and we can give you the information you need to get started!


Milestone 1 | Identifying Marketing Opportunities

To successfully infiltrate new markets, you must first identify and understand your customer. Use the principals and techniques within this milestone to inject your marketing plan with viable, strategic, and creative new opportunities.

Key Learning Outcomes

  • Analyse consumer needs using the 4Ps of marketing and the Pareto principle
  • Expertly research potential markets using the Ansoff Matrix and Porter’s Five Forces model.
  • Explore new creative thinking techniques to create successful marketing opportunities

Milestone 2 | Investigating Marketing Opportunities

When crafting a marketing plan, it is easy to have a personal preference to pursue certain opportunities above others. By carefully consulting the business plan, various legislative requirements, and analytical frameworks, the most viable opportunity is truly revealed – avoiding risk and increasing return on investment.

Key Learning Outcomes

  • Explore McKinsey’s 7S Framework
  • Recognise the importance of legislative requirements
  • Understand the role the business plan plays in aligning business goals & capabilities to potential marketing opportunities
  • Evaluate impact and forecast viability of potential marketing opportunities using PESTLE & SWOT Analysis
  • Highlight the most viable marketing opportunity using Decision Matrix analysis

Milestone 3 | Evaluate Changes

Your marketing plan is nearly complete! Marketing opportunities have been identified and investigated to reveal the most viable option. This milestone now describes how an action plan is used to implement opportunities and identify the impact on the business.

Key Learning Outcomes

  • Review an action plan template, SMART objectives, and perform gap analysis to anticipate and prepare for changes within the business.
  • Understand the role of a gantt chart to ensure effective rollout of plan
  • Explore the SCHEMES Model and how it identifies resource allocation
  • Summarise the viability of plan implementation
  • Effective communication techniques to use with key stakeholders

Milestone 4 | Preparing an E-Marketing Plan

The internet has revolutionised the way we market to the consumer. Online research, comparison and purchasing has increased dramatically over the past 20 years and with it comes a change in how businesses engage with new markets. Explore the specifics of an eMarketing plan.

Key Learning Outcomes

  • Benefits of having an e-Marketing plan and strategy
  • The purpose and objectives of e-Marketing
  • Value proposition
  • eMarketing tools & online platforms
  • eMarketing plan effectiveness measures

Milestone 5 | Website Marketing

Now that an eMarketing plan has been created – a website marketing strategy can be formed. This strategy helps to meet e-marketing objectives by outlining the critical elements of marketing on a website, evaluating the current website, and finally outline an action plan of changes to be made.

Key Learning Outcomes

  • Use SWOT to evaluate a current website for marketing effectiveness: structure & design, customer experience, feedback mechanisism & search engine optimisation
  • Understand the components of a website marketing strategy
  • Access examples of successful website marketing strategies
  • Accurately measure the success of a website marketing strategy using analytics
  • "They were able to give me more time than first outlined to complete the assessments when I needed it. I would recommend Forme because they went above and beyond to help me."

    Benjamin Student
  • "They make you feel at ease all the time and will offer advice on the courses, so you don’t feel pressured into completing courses or units you don’t need to do."

    Kevin Student

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  • Accredited Pathway
    • Includes 10 x assessment components
    • Statement of Attainment on completion*
    • 12 Week Online Course

*Statement of Attainment – ACCREDITED PATHWAY ONLY

On successful completion of your short course you will receive  a Statement of Attainment which will be mailed to you.  The units on your statement of attainment, once successfully completed, are:

  • BSBMKG501 – Identify and evaluate market opportunities
  • BSBMKG510  – Plan e-marketing communications

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